Urban Play In The City

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URBAN PLAY IN THE CITY 
ARE YOU THE ULTIMATE PLAYMATE?
Excited for the Winter Season?
Thinking of what to do during this holidays?

For Autumn-Winter 2012, sports lifestyle brand PUMA takes PUMA Social out of the after-hours and into the everyday moments of joy. Enter the PUMA Social ‘Playmates’. PUMA believes that life is meant to be played and it’s during times when daily life becomes too mundane that Playmates are inspired to break out of the norm and transform the city into an urban playground.

Each Playmate brings a unique trait to the team. The Captain, the Kung Fu Dancer, The Food snapper and Dynamic Duo - It’s when they are together that the outing gets more fun. Without a doubt they've got the city all figured out with their favorite places to play. But surely there’s always something new to discover.

This season, PUMA created the ultimate Urban Play Kit and a series of pop-up challenges around the island to inspire Social Playmates to get more fun out of the city and discover more reasons to play.


PUMA Social Play Machine

The Play Machine is a Facebook app that aims to inspire people to play in the city. It generates a variety of everyday play tips and phrases that’s worth sharing with friends. It also creates a Play Team for the user based on their recent Facebook activities.

The user takes on the role of the Captain, the leader of the team. Once the user clicks ‘Play Now’, the app generates three Playmates from the user’s Facebook friends. Each Playmate is assigned a fun monicker or Playmate trait based on their social activities in Facebook with a suggested PUMA footwear, accessory or apparel fit for play. The user can also tag these Playmates so they can join the action and try the Play Machine themselves.

The user also has the option to ask Facebook friends if the suggested PUMA Play gear suits him.  By clicking ‘Ask My Friend’, a message with the product image will appear on his or her Facebook wall and friends can like or give their comments – initiating a fun, light-hearted conversation among friends.


PUMA Social Official Play Guide 

Introducing the PUMA Social Official Play Guide, it’s a fun and interactive mobile city guide that lets Playmates discover the places to play, eat and to have fun in the city, day or night. Playmates’ city know how will be put to the test as some never been uncovered play spots are also thrown in this urban map. 

What do you need to do?

Users simply need to scan the QR code on the printed map using their smartphones and will automatically be led to an interactive mobile app. Here they are given easy challenges about play spots around their city. Each correct answer lets them advance on the map. A special prize awaits if they accomplish all eight challenges. 

Take Note of this Limited Offer!
Don't contemplate on playing this game, play it and win it!

An exclusive limited offer is up for grabs if they answer the Captain’s bonus question. 

What's more to this?

The printed map is a collector’s piece on its own. On the back is a special artwork by renowned French street artist and illustrator Keflione (aka Keflouis XIV) with his rendition of ‘turning cities into urban playgrounds’.


PUMA Social Play Bus

A 40ft long PUMA Social Play Bus with its own open upper deck will be at various cool hotspots around the island looking for Playmates game enough for Puma Social Playmate challenges. 

These challenges will be across 3 categories of Playmates spanning across 4 levels from Novice to the ultimate Playmate level are The Food snapper, Dynamic Duo and the Kung Fu Dancer

Simply spot the PUMA Social Play Bus at these timings and venues

        • 28th Nov 
          • Noon – 2pm, Kallang Leisure Park car park
          • 6pm – 8pm, Big Splash car park, East Coast Park
        • 29th Nov
          • Noon – 2pm, Car park in front of Blk 203 Toa Payoh North
          • 5pm – 7pm, West Coast McDonald’s
        • 30th Nov – 2nd Dec
          • Open daily from Noon – 8pm,
          • *SCAPE Playspace, Level 1

Take on a challenge and stand a chance to win hampers, prizes and cash vouchers from Zouk, Sony and Puma worth more than $2500. Come join us as we search for Puma Playmate of the Year. Who knows, it might just be you.

For more information about PUMA Social, please check it out at puma.com. For updates, follow @PUMA on Twitter and like PUMA Singapore on Facebook.

Background Information

PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.

For more information, please visit http://www.puma.com


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