Kaviel Teo

Magnolia presents the all-new Magnolia Wafer Ice-Cream Sandwiches - bringing the nostalgia of the "ice-cream hawker cart" closer to home

Magnolia Wafer Ice-Cream Sandwiches - Available in three different flavours; Yam, Durian and Chocolate

Many Singaporeans share fond memories of savouring a pastel-hued bar of ice cream sandwiched between thin and crisp wafers or soft rainbow bread, served with a smile by the well-loved ice cream hawker cart ‘uncles’. F&N Creameries brings this classic treat closer to home with the new MAGNOLIA Wafer, offering the goodness of ice cream cushioned between two tasty wafers. The biscuit is on the softer side and it's not the crispy kind you usually find in the supermarket. However, the ice-cream is similar to the ones you'll usually find from the hawker cart. The shape and the size, really brings back good old memories.

Growing up in Singapore, we have had firsthand taste and enjoyment of the region’s plethora of enticing flavours. From fruits to sweet treats spanning diverse cuisines, the many tastes of Asia leave unforgettable impressions. A uniquely Singaporean creation is the ice cream sandwich, where a thick block of ice cream is wedged between thin wafers or a slice of soft bread. Commonly found at ice cream hawker carts that roam around neighbourhoods and city streets, the ice cream sandwich is ever-popular with both young and old. Now, the new MAGNOLIA Wafer range offers three enticing variants that pay homage to this delicious confection, conveniently packed and ready for everyone’s enjoyment!

Soft wafers bracketing a generous bar of velvety chocolate ice cream form the MAGNOLIA Wafer Chocolate, a classic flavour oozing the simple nostalgia of childhood. An evergreen flavour, the frozen confection is packed with the rich taste of chocolate. Durian lovers will be thrilled with MAGNOLIA Wafer Durian, an ice cream sandwich yielding the King of Fruit’s exquisite flavour and aroma. A thick-cut block of rich durian ice cream is pressed between skinny wafers, delivering an intense explosion of the fruit’s unmistakably seductive aroma and bittersweet goodness. MAGNOLIA Wafer Yam captures the sweet creaminess of yam, a starchy tuber that is a staple in many tropical countries. Wafers hugging the luscious slab of purple ice cream present an easy and fuss-free way to enjoy the mild nuttiness and subtle floral notes of yam.

MAGNOLIA Wafer ice cream sandwiches prices

The new MAGNOLIA Wafer ice cream sandwiches is now available at leading supermarkets and hypermarkets islandwide; Recommended Selling Price (RSP) of S$1.10 for single serves and the RSP of S$4.35 for multipacks of four.

For more information on F&N Singapore, please visit the following links:

MAGNOLIA Gotcha Astronaut
An Awesome Ice-Cream that Brings Smiles To Kids Including Me (Oops!)

Food Delecto-Meter

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MAGNOLIA Gotcha ice creams have always been one of the perfect treats that take your imagination on an adventure with a fun blend of attractive shapes and flavors, appealing to children and the young at heart. First introduced last year,

MAGNOLIA Gotcha Astronaut
Recommended Selling Price (RSP) of S$0.70/stick
Also available in a multipack of six at RSP of S$3.30/box

MAGNOLIA Gotcha Astronaut has wowed many palates with its satisfyingly rich taste of chocolate.

New Orange-Colored Packaging

With a form that took inspiration from spaceships, the decadent ice confection is now bundled in cheerful orange-colored packaging to captivate more chocoholics with its smooth texture and scrumptious chocolate flavor.

Every childhood usually stems from enjoying a simple joy of indulging in a stick of ice cream. That's definitely an experience that one will definitely go through at least. Whether an ice-cold delight to stave off the heat, or as a spontaneous treat, ice cream never fails to act as a perk-me-up for any occasion. Revel in the happiness of ice cream with MAGNOLIA Gotcha Astronaut, packed with chocolaty oomph in a fresh new look for more fun and greater taste that’s a healthier choice!

Containing no trans fat and at less than 200 calories a stick, the delicious MAGNOLIA Gotcha Astronaut makes a fun and enjoyable treat, without the guilt. Even better, the MAGNOLIA Gotcha Astronaut carries the ‘Healthier Choice Symbol’ by the Health Promotion Board!

Families will be thrilled to have dining options sorted out this school holiday with an exciting promotion from MAGNOLIA Gotcha, offering children delicious sweet and savory treats!

From Now Until 17th December 17
Children can enjoy a 50% discount on one Fish & Co. Kid’s Bait Set Meal by simply presenting 2 cut-out coupons obtainable from every purchase of 2 MAGNOLIA Gotcha multipack ice cream.

The promotion can be redeemed with the original cut-out coupons at all Fish & Co. outlets.

For more information on F&N Singapore, please visit the following links:

F&N Brand Challenge 2017
A challenge aimed to sustain Singapore's Heritage Icons

Ring, Ring, Ring!! Ice-Cream Lelong Lelong!
Photo Credits: TheSmartLocal

I believe most Singaporeans will understand the significance of the ringing of the bells that used to transverse across our neighbourhood
Photo Credits: TheSmartLocal

These delicious servings of ice cream are truly what we usually call "comfort food" as they remind us of our carefree childhood in Singapore. The ice-cream uncles used to set-up their business at different locations among our neighbourhood and the faint ringing sounds can be heard from afar. They would travel around different HDB blocks to earn their day's worth. However, they can only be found at prominent locations such as Bugis Street. With different desserts stall and cafes popping all around Singapore, many of them have either given up due to rising costs and low demand or have grown out their capabilities to continue this nostalgic culture in Singapore.

The ice-cream uncles are losing their popularity due to the constantly evolving environment that has severely affected their businesses. The dwindling interest in the childhood ice-creams has triggered certain cause of concern of the lost of heritage culture in Singapore.

Therefore, to prevent such a loss in heritage, F&N Creameries and the SMU Marketing Society organise the F&N Ice Cream Brand Challenge 2017 to help preserve our charming and endearing Singapore icon, the ice cream cart. It is one of the several initiatives driven by F&N Creameries to

The brand challenge was designed to involve the next generation of Singaporeans to embrace and help do their part to keep our ice cream ‘uncles’ relevant and independent. The challenge calls for university and polytechnic students to lead the way in revamping the ice cream pushcart and its business model while retaining the appeal of the ice cream cart as a national icon, so that loyal customers, curious passers-by and tourists may continue to savour the delightfully local desserts in years to come.

The ice cream pushcart is an irreplaceable part of the Singaporean identity. Through the F&N Ice Cream Brand Challenge, the younger generation will be engaged to play an important and meaningful role in helping to preserve this well-loved icon of Singapore, while retaining the essence of its appeal.

In a competitive market increasingly saturated with many players, tapping on the ideas and knowledge of the next generation will enable the economic continuity of the ice cream pushcarts.

Team MBB Consulting
Amanda, Angelin, Dennis, Guo Li
Here Are Some of The Questions Answered by One of the Teams

Why did the team decide to join the F&N Ice Cream Brand Challenge?

Our team wanted to try out a marketing case cause it is different from what we usually do. So, it was a challenge which we want to take on. In addition, this challenges brings back a lot of sentimental value as we find solutions to help this sunset industry through the national icon branding and the uncles that still retails these ice-creams. Lastly, overall, our team find this a fun challenge and we love ice-creams, especially those traditional ones that used to be around the neighbourhood.

In less than 50 words, can each team member share their favourite memory of the ice cream wafer or bread sandwich?

Angelin: I love to see the ice cream carts especially when we walk out of school, or goes to the playground in the evenings. And the ringing of the bell of the ice cream uncle just excites me.

Guo Li: My favourite memory is when I chance upon one such ice cream cart on a hot day and sharing one ice cream with my friends!!

Amanda: I love the challenge of trying to finish the ice-cream before it melts and dirties your hands. In addition, this ice-cream brings back childhood memories of my family gatherings as we always end up getting one to cool ourselves down after a hot day’s walk.

Dennis: My most memorable experience will be the chats that I have with the ice cream uncle staying near me. It also never fails to amaze me how he can cut through the cardboard box to get the ice cream instead of opening it.

What are your favourite ice cream flavours?

Everyone: Ripples and Chocolate

Is Team MBB Consulting confident to win this challenge?

We were surprised that we got into the finals as none of us are marketing students. However, we are proud of our recommendations because we did put a lot of thought into crafting each one and suggesting a strategy! So, we hope we will win a placing!

For more information on F&N Singapore, please visit the following links:

MAGNOLIA Gotcha Jelly Cool Ice-Cream
A jiggly treat that brings a smile with every bite

Food Delecto-Meter

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Remember that lime jelly ice-cream that we used to eat during our childhood times? I am not sure about you but I believe that was one of my favourite ice-cream! I am not sure whether it's still sold in the market but I believe I have not eaten that for quite some time. I do miss the limey-licious taste that goes perfectly well with the jelly. This is also not an exception! The MAGNOLIA Gotcha Jelly Cool brings those nostalgic memories back to life!

The flavours of strawberries and vanilla cream are perfectly matched as a delightful treat during the hot season or as a refreshing dessert to end a meal on a sweet note. The all-new MAGNOLIA Gotcha Jelly Cool offers this classic pairing in a novel form – sweet and creamy vanilla ice confection enveloping a jelly core bursting with the taste of strawberries, free of trans-fat and low in calories!

MAGNOLIA Gotcha ice creams are thrilling indulgences with its fun shapes and flavours. Embark on a sensational adventure with the new MAGNOLIA Gotcha Jelly Cool!

The rich vanilla-flavoured ice confection stimulates the senses with a delectable strawberry-flavoured jelly core concealed within, surprising the palate with a fun contrast in textures. The cheerful look of MAGNOLIA Gotcha Jelly Cool complements the bold character of strawberries in the wobbly jelly core that adds a touch of brightness to the creamy vanilla-flavoured shell.

Children and the young at heart can enjoy this fun, jiggly and oh-so-yummy treat with all the pleasure and none of the guilt. MAGNOLIA Gotcha Jelly Cool contains no trans-fat and has less than 200 calories a stick. It carries the ‘Healthier Choice Symbol’ by the Health Promotion Board.

The MAGNOLIA Gotcha Jelly Cool is available in single serves at the recommended selling price (RSP) of S$0.80 a stick at selected minimarts and provision stores. It is also available in a multipack of five at RSP S$3.30 per box at major supermarkets and hypermarkets.

For more information on F&N Singapore, please visit the following links:

Gelato World Tour 2.0
Spreading The Culture of Italian-Style Gelato All Around The World

Gelato World Tour (GWT). GWT 2.0 kicked start in Singapore on March 20, making it Asia’s first Gelato Capital of the World for three consecutive days.

This extraordinary event at Marina Bay Sands will flag off the “Formula One of Gelato” and also celebrate fifty years of the Singapore Republic in the ‘coolest’ way.

The show will travel to Tokyo in September this year and then to Shanghai on the second leg of its world tour.

In its first edition, GWT toured seven gelato capitals in the world, namely Rome, Valencia, Melbourne, Dubai, Austin, Berlin and Rimini.

Marina Bay Sands Convention Centre

Hall D
19th March 2015 - Media Only
20th to 22nd March 2015 - Public
12pm - 9pm Daily

For More Information
http://www.gelatoworldtour.com/

Gelato World Tour
Spreading The Culture of Gelato

Gelato World Tour is the first international travelling competition in search of the best flavours in the world and is directed by the prestigious Carpigiani Gelato University and Sigep, the world exhibition for artisan production of gelato, pastry, confectionery and bakery products held in Rimini, Italy.

The show’s mission is to spread the culture of Italian-style gelato, a fresh, artisan food product throughout the world.

TOP SIXTEEN GELATO FLAVORS CREATOR
ASIA PACIFIC REGION

The Top 16 Gelato Flavors of the Asia Pacific region picked by the Selection Jury presided by Pang Kok Keong, Chef and founder of Sugar Daddy Group, Yeoh Wee Teck, columnist with The New Paper, and renowned Luciana Polliotti, journalist and curator of the historical Gelato Museum Carpigiani.

List of the Top 16 Flavors Vying for

“WORLD’S BEST GELATO” Title

1. Kochi Popz by Chronos Chan & Eunice Soon of Tom’s Palette, Singapore

2. Caramel and Almond Crunch by Vanjimuthu Palaniswamy & Kavithamani Vanjimuthu of Boomerang, Coimbatore, India

3. Coffee and Nuts with Sesame Brittle by Angsna Dhippayom of I - Kitchen Restaurant, Had Yai, Thailand

4. Mango Ube Symphony by Zarah Zaragoza-Manikan of Bono Artisanal Gelato, Makati City, Manila, Philippines

5. Roasted Walnut and Honey Crunch by David Lamprell, Michael & Brian O’Donnell of 48 Flavours, Adelaide, SA, Australia

6. Burnt Butter with Toffee Almond Brittle by Robbie Hill of Yamba Icecreamery, Yamba, NSW, Australia

7. Chendol Merdeka by Marco Alfero of Alfero Artisan Gelato, Singapore

8. Loving Date by Stefano Cadorin of +39 Gelato Bar, Singapore

9. Singapore Sling by Charles Tan of FATCAT Ice Cream Bar, Singapore

10. Croccante alla Fragola by Mirko Stortini of Gelato Italia, Hanoi, Vietnam

11. Curcuma (or Temulawak) by Andre Soenjoto of de Boliva, Surabaya, Indonesia

12. Good ‘Ol Days by Sharon Tay of Momolato, Singapore

13. Beer with Ciambella by Harish Doneka of Pick Me Up Cafe, Singapore

14. Vanilla of the East by Keewin & Seow Huan Ong of Cielo Dolci, Kuala Lumpur, Malaysia

15. Lemon Zest with Fig Marmalade & Dark Chocolate by Antonino Lo Lacono of Gelatony, Sydney, NSW, Australia

16. From the Cradle to the Grave by Steve & Chrissie Powell of Vostrogusto Gelato, Wellington, New Zealand

Information Taken From Mz-Consulting

http://goo.gl/v9KAi0

Singapore Sling by Charles Tan
My Personal Favourite

FATCAT Ice Cream Bar

Made From Scratch

416 Bedok North Avenue 2

#01-25, Singapore 460416

Telephone No: 6241 0830

(No Reservations)

Singapore Sling
Topped With A Specially-Filled Juicy Ball & Pineapple At The Side

A Ball Filled With Goodness

The Sweetness Just Literally Melts In Your Mouth

All Of Us Enjoyed Charles's Creation
Singapore's Twist Of Gelato
Head Down To Try Out His Creation Today

Take A Sneak Peak Below At The Other Gelato Flavours
That I've Tried Personally

Chendol Merdeka by Marco Alfero
Alfero Artisan Gelato, Singapore

Alfero Artisan Gelato

Lab/Retail Outlet

81 Macpherson Lane
#01-37, Singapore 360081
Telephone No : +65 6848 4269

http://www.alferogelato.com/

Retail outlet

6 Raffles Boulevard
02-226A/B Marina Square
Singapore 039594
Telephone No: +65 6338 5828

Retail outlet

277 Orchard Road
#B2-06 Orchardgateway
Singapore 238858
Telephone No: +65 6702 6322

Operating Hours

Macpherson Outlet

Tuesday to Sunday
12:00 to 21:00
(Closed on Monday)

Marina Square Outlet

Monday to Sunday
12:00 to 22:00

Orchard Gateway Outlet

Monday to Sunday

12:00 to 22:00

Chendol Merdeka
Nostalgic Recollection of Past Memories

My Second Favorite would be the Chendol Merdeka as the Gelato itself reminds me of my Childhood Memories of the cravings I had in the past. Both My Mother & I used to get the Chendol Dessert every single time we yearn for it.

It taste superbly awesome with just the right amount of coconut used to make this unique Chendol Gelato.