Kaviel Teo

ICE MOUNTAIN Sparkling Water Classic
The Perfect Drink To Give You A Guiltless Indulgence You Need

I would like to announce the arrival of the ICE MOUNTAIN Sparkling Water Classic! The all-new Classic variant joins the bubbly and delightful ICE MOUNTAIN Sparkling Water Lemon and Grapefruit variants. Refreshingly bubbly with no sugar and zero calories, ICE MOUNTAIN Sparkling Water Classic brims with bubbly goodness, the perfect guiltless indulgence for enjoyment.

Sparkling water, created in the 1700s, was a sensational hit when it was first introduced. Over time, sparkling water has become a quintessential part of the European lifestyle. The advent of globalization brought sparkling water to Asia as an exciting, cheerful alternative to still water.

The refined taste of sparkling water gives an ideal revitalizing boost, anytime, anywhere. The new ICE MOUNTAIN Sparkling Water Classic lifts the mood as a great companion to chill with on a hot day, or as a bubbly twist to meals. Its refreshing fizz guarantees to tickle the taste buds. So its no surprise that one bottle is never enough and no wonder that its hard to decide between the trio – Classic or Lemon or Grapefruit!

Ice Mountain Sparkling Water
SPARKLE FROM WITHIN
No Sugar & Zero Calories

Devoid of sugar, artificial sweeteners, and coloring, ICE MOUNTAIN Sparkling Water has zero calories! So savor the bubbling sensation in every sip of ICE MOUNTAIN Sparkling Water without guilt!

Boost Your Sparkling Sensation!

With the ICE MOUNTAIN, Cluster Pack offered in Classic & Lemon Variant

Consumers can enjoy more of ICE MOUNTAIN Sparkling Water with greater convenience with the new cluster packs of 4 bottles! This is perfect for gatherings or as a refreshing drink to have readily on hand, the cluster packs are offered in the ICE MOUNTAIN Sparkling Water Classic and Lemon variants.

Exclusive ICE MOUNTAIN Sparkling Water Keepsake Pouch for Redemption

With every $6 purchase of ICE MOUNTAIN Sparkling Water, consumers can redeem a keepsake pouch for all that sparkles in their lives. The redemption can be made at selected NTUC FairPrice, Cold Storage, and Giant stores, from 1st November to 31st December 2017, while stocks last.

ICE MOUNTAIN Sparkling Water Classic, Lemon, and Grapefruit (375ml) retail at a recommended selling price (RSP) of $1.20 at leading supermarkets and at RSP of $1.90 at selected convenience stores.

Each cluster pack (4 x 375ml bottles) of the ICE MOUNTAIN Sparkling Water Classic and Lemon variants retails at RSP of $3.95 at leading supermarkets.

For more information on F&N Singapore, please visit the following links:

F&N NutriSoy Supports World Heart Day!

Powering a healthier heart with fresh soya milk

Tested: Low Glycemic Index (GI)

Have you guys heard about the Glycemic Index (GI)? Let me clarify your doubts, it's actually a scale and from 1 to 100, it indicates how quickly the carbs in food raise blood sugar levels. If you're looking for a low GI drink, NutriSoy is the top choice!

F&N NutriSoy Supports
Singapore's Heart Foundation (SHF) Programme
On World Heart Day!

According to the World Health Organization, ischaemic heart disease and stroke are the world’s biggest killers, accounting for a combined 15 million deaths in 2015. In Singapore, cardiovascular diseases account for 1 out of 3 deaths. These diseases carry no early symptom; often a sudden attack claim lives unexpectedly and prematurely. It is therefore important to fight against these diseases by taking the right steps to achieve good heart health.

Therefore, it is important to take precautionary measures by ensuring you're on the right pathway towards a healthy lifestyle. It is vital to achieve good heart health. Preventive measures such as routine health screening, a nutritious diet, and an active lifestyle are some important habits that Singaporeans need to take up to improve their cardiovascular health. F&N NutriSoy supports Singapore Heart Foundation’s (SHF) programme on World Heart Day to educate and encourage Singaporeans on the many ways to lead a heart-healthy lifestyle.

Combining modern convenience and great taste, F&N NutriSoy soya milk offers a sumptuous blend of great taste and nutrition, for a healthier and balanced diet that cares for the heart. It is amazing how this small and humble soya bean is packed full of nutrients with multiple benefits. Naturally cholesterol-free, lower in saturated fat and containing high amounts of protein, soya beans are the only vegetable source that contains all the essential amino acids for human nutrition (American Family Physician, 2009).

Research has also suggested that consumption of more plant protein such as soy, rather than animal protein, can lower the risk of cardiovascular disease (Advances in Nutrition, 2015). Rich in iron, phosphorus, magnesium, B-vitamins, Omega-3 fatty acids, and zinc, soya protein and isoflavones found in soya milk are able to lower total cholesterol and low density lipoproteins, known as ‘bad’ cholesterol. This explains why consumption of soya beans as a dietary staple has been associated with lowering incidence of cardiovascular disease (European Journal of Preventive Cardiology, 2017; Journal of the American College of Cardiology, 2015).

No-Cook Oatmeal Recipe
Using NutriSoy Omega Reduced Sugar!

Overnight oats might just save your mornings. Quoted from NutriSoy's official Facebook page, here's a no-cook oatmeal recipe that can fit a healthy meal into any busy schedule.

Ingredients:
• 2 cups of NutriSoy Omega Reduced Sugar
• 1 cup rolled oats (not instant)
• Handful of blueberries
• 1 spoonful of mixed nuts (before serving)

F&N Nutri Soy Omega Range
The Healthier Choice

F&N NutriSoy is made from premium, non-genetically modified soya beans without preservatives and colourings. Low in Glycemic Index (GI) and less in sugar, the F&N NutriSoy Omega range is fortified with the goodness of ALA Omega-3 for an additional boost to your health. It offers the goodness of ALA Omega-3 from flaxseed, shown to improve blood lipid profiles which are beneficial for heart health (American Journal of Clinical Nutrition, 2010).

Available in Original, Reduced Sugar and No Sugar Added variants, F&N NutriSoy is the ideal beverage to power up your hearty lifestyle. The F&N NutriSoy range carries the Healthier Choice Symbol by Health Promotion Board and it is halal-certified and suitable for vegetarians. It is also supported by the Singapore Heart Foundation as a heart-friendly drink.

F&N NutriSoy retails at the Recommended Selling Price of S$2.45 per 1-litre pack and S$1.40 per 475ml pack. Available in major supermarkets and hypermarkets and selected convenience stores.

Healthy 365 - Eat, Drink, Shop Healthy Challenge
Start Purchasing Items with the Healthier Choice Logo
To Accumulate Healthpoints via the scanning of the given QR Codes

Enjoy natural soya goodness with NutriSoy, which is low in GI and has lesser sugar. In partnership with the Health Promotion Board, you can join the Eat, Drink, Shop Healthy challenge to earn Healthpoints and redeem prizes! To participate, simply purchase any NutriSoy products with the Healthier Choice Symbol and sign up today!

For more information on NutriSoy, please visit the following links:

F&N Brand Challenge 2017
A challenge aimed to sustain Singapore's Heritage Icons

Ring, Ring, Ring!! Ice-Cream Lelong Lelong!
Photo Credits: TheSmartLocal

I believe most Singaporeans will understand the significance of the ringing of the bells that used to transverse across our neighbourhood
Photo Credits: TheSmartLocal

These delicious servings of ice cream are truly what we usually call "comfort food" as they remind us of our carefree childhood in Singapore. The ice-cream uncles used to set-up their business at different locations among our neighbourhood and the faint ringing sounds can be heard from afar. They would travel around different HDB blocks to earn their day's worth. However, they can only be found at prominent locations such as Bugis Street. With different desserts stall and cafes popping all around Singapore, many of them have either given up due to rising costs and low demand or have grown out their capabilities to continue this nostalgic culture in Singapore.

The ice-cream uncles are losing their popularity due to the constantly evolving environment that has severely affected their businesses. The dwindling interest in the childhood ice-creams has triggered certain cause of concern of the lost of heritage culture in Singapore.

Therefore, to prevent such a loss in heritage, F&N Creameries and the SMU Marketing Society organise the F&N Ice Cream Brand Challenge 2017 to help preserve our charming and endearing Singapore icon, the ice cream cart. It is one of the several initiatives driven by F&N Creameries to

The brand challenge was designed to involve the next generation of Singaporeans to embrace and help do their part to keep our ice cream ‘uncles’ relevant and independent. The challenge calls for university and polytechnic students to lead the way in revamping the ice cream pushcart and its business model while retaining the appeal of the ice cream cart as a national icon, so that loyal customers, curious passers-by and tourists may continue to savour the delightfully local desserts in years to come.

The ice cream pushcart is an irreplaceable part of the Singaporean identity. Through the F&N Ice Cream Brand Challenge, the younger generation will be engaged to play an important and meaningful role in helping to preserve this well-loved icon of Singapore, while retaining the essence of its appeal.

In a competitive market increasingly saturated with many players, tapping on the ideas and knowledge of the next generation will enable the economic continuity of the ice cream pushcarts.

Team MBB Consulting
Amanda, Angelin, Dennis, Guo Li
Here Are Some of The Questions Answered by One of the Teams

Why did the team decide to join the F&N Ice Cream Brand Challenge?

Our team wanted to try out a marketing case cause it is different from what we usually do. So, it was a challenge which we want to take on. In addition, this challenges brings back a lot of sentimental value as we find solutions to help this sunset industry through the national icon branding and the uncles that still retails these ice-creams. Lastly, overall, our team find this a fun challenge and we love ice-creams, especially those traditional ones that used to be around the neighbourhood.

In less than 50 words, can each team member share their favourite memory of the ice cream wafer or bread sandwich?

Angelin: I love to see the ice cream carts especially when we walk out of school, or goes to the playground in the evenings. And the ringing of the bell of the ice cream uncle just excites me.

Guo Li: My favourite memory is when I chance upon one such ice cream cart on a hot day and sharing one ice cream with my friends!!

Amanda: I love the challenge of trying to finish the ice-cream before it melts and dirties your hands. In addition, this ice-cream brings back childhood memories of my family gatherings as we always end up getting one to cool ourselves down after a hot day’s walk.

Dennis: My most memorable experience will be the chats that I have with the ice cream uncle staying near me. It also never fails to amaze me how he can cut through the cardboard box to get the ice cream instead of opening it.

What are your favourite ice cream flavours?

Everyone: Ripples and Chocolate

Is Team MBB Consulting confident to win this challenge?

We were surprised that we got into the finals as none of us are marketing students. However, we are proud of our recommendations because we did put a lot of thought into crafting each one and suggesting a strategy! So, we hope we will win a placing!

For more information on F&N Singapore, please visit the following links:

F&N Partners with Health Promotion Board to Build A Healthier Singapore
Making Healthy Choices the Easy Choice for a Healthier Nation

F&N has always dedicated their time in helping and guiding consumers lead a healthy lifestyle, and the product portfolio demonstrates the company’s wholehearted commitment towards building a healthier nation. Over the last decade, F&N has embarked on a continuous journey to reduce sugar content without compromising consumer acceptance on the taste and quality of its beverages. Their commitment to healthier choice products over the years has resulted in a portfolio of beverages that contain less than 12% sugar.

In fact, their consistent efforts in reducing the sugar content in their products have contributed significantly to a steady decline of their sugar footprint - a 29% reduction over 12 years. Across its portfolio, F&N has introduced healthier alternatives for consumers. Not only did F&N pioneered the introduction of healthier categories for beverages such as bottled water, isotonic drinks, and tea, but they have also included it in soy and Asian drinks. F&N have also made other healthier options, which includes the sugar free, reduced sugar, no sugar added, low-fat variants with healthier choice endorsements by the Health Promotion Board.

The portfolio includes beverage and dairy brands 100PLUS, ICE MOUNTAIN, COCO LIFE, SEASONS, MAGNOLIA, NUTRISOY, NUTRIWELL, and FRUIT TREE FRESH.

This extensive product portfolio has captured the hearts and minds of Singaporeans who grew up with fond memories of F&N products. Whether it is the iconic MAGNOLIA milk that nourishes the body every morning, a refreshing serving of 100PLUS to fuel active lifestyle or the delicious F&N NutriSoy, F&N’s well-recognised brands and quality products have been household staples of many families across generations.

F&N has always aimed to deliver great tasting product offerings that fulfil Singaporeans’ aspirations to live healthily. Not only have they consistently reduced their sugar footprint across their product lines, they have also introduced healthier ingredients in their new products.

The recently launched F&N Fruit Tree Fresh Wonders range incorporates the nutritious goodness of organic chia seeds, while the new 100PLUS ACTIVE fuels the healthy lifestyle aspirations of the everyday athlete with essential electrolytes and Vitamins B to give an additional boost of energy.

The all-time favourite F&N SEASONS Ice Lemon Tea is now available as reduced sugar variant. Consumers who seek a cold and refreshing drink on a hot day will enjoy the recently added Classic variant to ICE Mountain Sparkling Water range. All of these new products have also been certified as Healthier Choice by the Health Promotion Board. F&N remains dedicated in their efforts to provide healthier products that consumers can feel good about feeding their families,’ said Jennifer See, General Manager, F&N Foods Pte Ltd.

Engaging the Community

In addition to their efforts to drive a healthier product portfolio, F&N has been actively engaging the community on healthy living. The calendar of events supported by 100PLUS throughout the year is aimed at promoting a healthy lifestyle for both serious athletes and weekend warriors. The list is extensive and includes many of the marquee sports events on the local calendar including The Standard Chartered Singapore Marathon, the OCBC Cycle Singapore and The Straits Times Run.

In tandem with F&N's efforts to help consumers make informed choices, their products are all labelled with nutrition information. This is perfect for health-conscious individuals that would consistently keep track of their dietary intake to ensure that they not only eat healthily but also to ensure that their calories intake do not exceed a certain recommended value. F&N continues to forge a close partnership with HPB in support of the latter’s vision in building a healthier nation. F&N has been a proud supporter of HPB’s initiatives to educate consumers about nutrition and to inculcate good nutritional habits for all.

You can also download the Health Promotion Board's Healthy 365 App to keep track of your daily dietary intake too!

Wilma Rudolph: "Believe me, the reward is not so great without the struggle!"

Tony Robbins: "Remember: rewards come in action, not in discussion!"